In 2019 I was looking for a special and appropriate location for placement of Madison’s first cidery and tasting room. William helped me find the right location, helped to negotiate and structure the deal, coached me on what I should and shouldn’t be concerned about—all things you would expect a broker to do. William, however, went well beyond the expected. He helped me connect with a consultant who, in concert with William, helped me design and lay out my kitchen and bar areas. He connected me with the right contractor to do the build out and helped coach me through the process of purchasing my restaurant equipment and furnishings. William and I have remained friends and I will certainly use him for my next
project.

- John Biondi, The Cider Farm