william butcher

BROKER OWNER, PRINCIPAL MADISON

OWNER - NEW MADISON DEVELOPMENT


I’ve worked in Madison real estate since 2002. In that time I’ve represented clients on more than $250 million in closed transactions, many of them development acquisitions that became more than $1 billion in built assets.

As a broker I represent buyers and sellers of development sites, office, retail, land and investment property, and landlords and tenants, from neighborhood businesses to regional and national companies. Work in the last two years includes the off-market sale of a single-tenant office/industrial building in Cottage Grove to a national manufacturer, a 17,000-square-foot office lease at The Lyric, 1010 E Washington Avenue, a 21,500-square-foot office lease at Arden, 1050 E Washington Avenue, the acquisition of a multi-building mixed-use value-add campus on Atlas Avenue and five leases there in the year after closing, the multifamily site acquisition on N Sherman Avenue that became The Duncan, the sale of two adjacent income properties on E Dayton Street, a 5,000-square-foot industrial sale in DeForest, a 12,700-square-foot industrial lease in Monona for a relocating tenant, a restaurant lease at Madison Mark on King Street, and the sale of a historic Jenifer Street home, among others.

My focus is commercial, but I also work with clients, friends and family on single-family and rural land, with support staff for listings and buyer representation. Over the years I’ve worked with developers and builders on suburban single-family and master-planned communities across Dane County, including lot and spec home sales.

I develop, too. With Eric Welch at New Madison Development I co-developed Starkweather Place, a 112-unit apartment community on Madison’s east side; Trader’s Way, 144 units at 6624 Old Sauk Road; and adaptive reuse projects including the Tinsmith at 828 E Main Street. Building projects myself means I know what a site is worth to a buyer or a seller, how to get entitlements through the city, and how to spot the opportunity and the obstacle in a deal before my clients and investors hit them.

FOCUS: Land acquisition and sale · Mixed-use and multifamily sites · Office and retail leasing, landlord and tenant · Investment sales · Adaptive reuse · Rural land in the Driftless

WHERE: Madison and Dane County · Milwaukee · Middleton, Verona, Fitchburg, Sun Prairie · Spring Green and the Driftless


“When I was looking for a special and appropriate location for placement of Madison’s first cidery and tasting room, William helped me find the right location, helped to negotiate and structure the deal, coached me on what I should and shouldn’t be concerned about—all things you would expect a broker to do. William, however, went well beyond the expected. He helped me connect with a consultant who, in concert with William, helped me design and lay out my kitchen and bar areas. He connected me with the right contractor to do the build out and helped coach me through the process of purchasing my restaurant equipment and furnishings. William and I have remained friends and I will certainly use him for my next project.”

— John Biondi, The Cider Farm