Landlord Representation - Leasing
William Butcher has extensive experience representing both Landlords and Tenants with a focus on retail, office, and small-medium sized businesses in Madison and Dane County, including lease-up project management of new mixed-use retail/office projects to existing urban and suburban retail, office, flex, and industrial sites. In addition to a vibrant mix of retail and office leases, he has successfully leased (as both Tenant and Landlord Representative) dozens of restaurants, bars, cafes, craft beverage (distiller, brewer, cidery) and hospitality businesses... an area of expertise in a challenging field.
Examples include—
LANDLORD REPRESENTATIVE: THE LYRIC - 1010 E WASHINGTON AVENUE
Lease-up of the first 11-story phase of the 1000 block of East Washington: 12,000 SF of ground-floor retail and 35,000 SF of second- and third-floor office, fully leased soon after occupancy (excluding investor tenants and prior commitments) with salon, fitness, veterinary, industrial-design and two 15,000-20,000 SF anchor office tenants. Ongoing representation since, including a second wave of office and retail leases in 2024 and a 17,000 SF office tenant in 2026.
LANDLORD REPRESENTATIVE: ARDEN - 1050 E WASHINGTON AVENUE
Second phase of the block, 12,500 SF of retail and 40,000 SF of office, completed fall 2020 and leased through the pandemic: fully leased retail floor including Jacknife, a leading Madison restaurant group, 21,500 SF to Fetch Rewards, and the third floor leased in stages to architecture, engineering, and law firms in 2024. Also leased the 1016 and 1018 E Washington storefronts in 2024.
Landlord Representative: Madison Mark - 225 King Street
Leased the ground-floor restaurant space at Stone House Development’s Madison Mark on King Street, a block off the Capitol Square, placing long-term tenants over more than ten years: 3,260 SF plus patio.
Landlord Representative: 2042-2044 Atwood Avenue
Helped the owner through the 2018 acquisition of this 1926 Atwood Avenue building, its rehab and redevelopment, and the leasing of both levels: a bakery-café on the main floor, 2025, and a rum bar on the lower level, 2026.
LANDLORD REPRESENTATIVE: 333 ATLAS AVENUE
After representing the buyer on the purchase (see Sales & Acquisitions), leased five buildings and yards on the former Quarra Stone campus in twelve months: an electrical contractor, a landscaping company, a collision and hail repair shop, a trailer service lot and a 1,500 SF music hall, 2025-2026.
Landlord Representative: Williamson St. & Atwood Ave. (many)
Both new construction and existing, including three restaurants, salons, retail, and small office. I’ve represented the purchase, sale, redevelopment, and leasing of over 20 properties on Williamson/Atwood.
“When I was looking for a special and appropriate location for placement of Madison’s first cidery and tasting room, William helped me find the right location, helped to negotiate and structure the deal, coached me on what I should and shouldn’t be concerned about—all things you would expect a broker to do. William, however, went well beyond the expected. He helped me connect with a consultant who, in concert with William, helped me design and lay out my kitchen and bar areas. He connected me with the right contractor to do the build out and helped coach me through the process of purchasing my restaurant equipment and furnishings. William and I have remained friends and I will certainly use him for my next project.”
— John Biondi, The Cider Farm