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      <image:title>Tenant - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/b44cece4-50e9-4421-a7ad-1453d8065c04/Wonderstate-Coffee-Capitol-Square.jpg</image:loc>
      <image:title>Tenant - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Tenant - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Tenant - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/ef17cd6c-74b0-44fe-a8be-5e49d6debf6a/Bohemian-Oasis-Atwood.jpg</image:loc>
      <image:title>Tenant - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/033022ee-3a54-48dd-9598-9a3d20b06d1a/Taco-Local-Entrance.jpg</image:loc>
      <image:title>Tenant - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://principalmadison.com/sales-and-acquisitions</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2021-12-23</lastmod>
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      <image:title>Sales &amp; Acquisitions - Make it stand out</image:title>
      <image:caption>A sunrise view of the Lyric mixed use building at 1010 East Washington Avenue, Madison, WI.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1632243489831-6EGN4HADGRU0Q2WX25S4/1010EWash_Arden.jpg</image:loc>
      <image:title>Sales &amp; Acquisitions - Make it stand out</image:title>
      <image:caption>A street view of the Lyric’s twin mixed use building Arden, at 1050 East Washington Avenue, Madison, WI.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1f788de5-6a4f-4128-a472-87df7eb4a5d5/Starkweather-Place-Exterior.jpg</image:loc>
      <image:title>Sales &amp; Acquisitions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/f91cedf0-768d-4b62-9cf8-59cec9bf326e/Starkweather-Place-Creek-Drone.jpg</image:loc>
      <image:title>Sales &amp; Acquisitions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sales &amp; Acquisitions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/56f8904a-5766-483e-b575-de81d1b0e16f/205-Commerce-Parkway.jpg</image:loc>
      <image:title>Sales &amp; Acquisitions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/992a94ab-f281-4a7b-ad51-4513a0cba3ab/Traders-Way-Pool-Terrace.jpg</image:loc>
      <image:title>Sales &amp; Acquisitions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/0db5fa4e-f9a1-4cdf-95b0-b4ef52761225/Traders-Way-Pool-Building.jpg</image:loc>
      <image:title>Sales &amp; Acquisitions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/360f5585-aad9-44c4-bb22-e7290237a7c4/Tinsmith-Atrium-Reception.jpg</image:loc>
      <image:title>Sales &amp; Acquisitions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/b72fd48b-c853-46de-afb4-fb5f3e391324/Tinsmith-Night-Entrance.jpg</image:loc>
      <image:title>Sales &amp; Acquisitions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1632242670950-YVAMORJ6CKEUPSMD79P9/MixedUse.jpg</image:loc>
      <image:title>Sales &amp; Acquisitions - Acquisition: Mixed-Use Investment - 120 E Wilson Street, Madison</image:title>
      <image:caption>A signature Madison building adjacent to the Capitol Square including a landmark Madison restaurant on the main floor, below-grade retail, and 16 apartments on the 2nd and 3rd floors. The deal required financing that incorporated a post-close remodel of the residential units, which the investor/buyer promptly accomplished, ultimately exceeding expectations and ROI. The building’s evolution continues: a hotel above, operating as The Wilson under the owners’ Voyageur Stays brand, and a boutique spa in the lower level.</image:caption>
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      <image:title>Sales &amp; Acquisitions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/5bf8f224-01a0-4308-ba83-6866b3149129/Medallion-525-E-Main-Living-Room.jpg</image:loc>
      <image:title>Sales &amp; Acquisitions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/90029e5a-4354-4d68-b464-83b4da11e35a/Northern-Court-Stateline-Patio.jpg</image:loc>
      <image:title>Sales &amp; Acquisitions - Acquisition: Historic Adaptive Reuse - 1413 Northern Court, Madison</image:title>
      <image:caption>An all-brick former nickel-plating factory turned warehouse, a block from the thriving Williamson Street district. I secured this off-market acquisition in May 2016, then worked with the owners to design an adaptive reuse retail project and leased every space to the tenants who remain there and are thriving today, ten years later, including two award-winning craft spirit companies with national acclaim and a James Beard Award-finalist cocktail bar. An in-depth market study before purchase established the potential revenue, and the somewhat unconventional retail use I suggested, given the location off the beaten path, ultimately doubled the value of the property after acquisition, improvement and leasing expenses. Signing the distillery tenant (Stateline Distillery) was a long and fruitful engagement that brought tremendous value to the owners and inspired the smaller co-tenants to sign. Added bonus: the distiller is a phenomenal addition to the craft beverage scene in Madison and beyond.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1632257447179-PEHEGP53SV7MCI3BIEEC/Neighborhood_Stripmall.jpg</image:loc>
      <image:title>Sales &amp; Acquisitions - Acquisition: Neighborhood Mall Investment</image:title>
      <image:caption>A partially leased 25,000SF retail strip mall near-west Madison. After completing the lease up of all empty spaces and renegotiating all of the existing leases, I also sold this same property for the investor, who reaped a one year seven-figure return. The center was subsequently purchased and redeveloped, to mixed-use residential, notably retaining nearly all of the commercial tenants I had signed or resigned in the prior ownership cycle.</image:caption>
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      <image:title>Sales &amp; Acquisitions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1632259615974-1OIYXI85QQ5SNUJQZ769/Seven+Story+Apartment+building_Blue+siding+with+red+brick.jpg</image:loc>
      <image:title>Sales &amp; Acquisitions - Sale: 52-Unit Apartment Building, Milwaukee</image:title>
      <image:caption>A 7-story residential project with a top-floor commercial office condo. Understanding the sunset and transition period of a LIHTC project exiting the affordability term and calculating a blended CAP rate between current tenancy with primarily affordable units to a full market-rate project post-transition was critical to establishing value and navigating due diligence.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1632260286426-GVZEKBC66HR9FFAK1DT5/292-AC+Suburamn+Subdivision+Legacy+Wildlife+Area.jpg</image:loc>
      <image:title>Sales &amp; Acquisitions - Sale: 292-ac Suburban Subdivision/Legacy Wildlife Area</image:title>
      <image:caption>In 2003, I was engaged to list and sell a spectacular piece of land adjacent to the City of Middleton with potential for several hundred luxury home lots. Ultimately I worked with the Seller who decided to sell (at over 50% of the offered rate for development land) the entire property to a consortium of land preservation entities including the Town of Middleton, Dane County, and the WI Department of Natural Resources. Today is a cherished wildlife preserve and one Dane County's largest natural areas open to the public.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1632260558627-K22UHV8FOQLYMGP98Z4K/Infill.jpg</image:loc>
      <image:title>Sales &amp; Acquisitions - SALE: 821 WILLIAMSON STREET - MADISON TEACHERS INC. HEADQUARTERS</image:title>
      <image:caption>Represented Madison Teachers Inc., the teachers’ union, in the sale of its longtime headquarters, a compact infill lot with an older office building in the Williamson Street historic district. Pricing a site like this means knowing the development process in detail, from infrastructure costs to zoning, planning and neighborhood approvals, so the asking price reflects the maximum approvable density and what it costs to build. The listing drew four competing offers; the sale closed in May 2017 at $686,000 to a local developer, and the site is now a new three-story mixed-use building.</image:caption>
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      <image:title>Sales &amp; Acquisitions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Sales &amp; Acquisitions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Landlord - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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