https://principalmadison.com/contact daily 0.75 2022-01-02 https://principalmadison.com/about daily 0.75 2022-01-02 https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1620677330018-2B4370P1D9LOGE0BX31N/WilliamButcher_PrincpalMadison_2021.jpg ABOUT https://principalmadison.com/home daily 1.0 2022-01-02 https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1616345910424-Z5SHT6SRRNHPAI2SKVOD/Apartment_Building.jpg Principal Madison - Landlord Representation https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1616345220986-RJT87CYV0BHFYVW7FHWN/Candy_sales_counter Principal Madison - Retail https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1616346341158-ILNXHVI5IP09LJN9INU0/Restaurant_Sales_Counter.jpg Principal Madison - Tenant Representation https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1616345010780-2XCUGPLUEYCKKSUJS9AH/Office_building_windows.jpg Principal Madison - Office https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1616345743597-AE7N7RP553CWHHZ1M44R/Building_site Principal Madison - Sales & Aquisitions https://principalmadison.com/retail daily 0.75 2022-12-14 https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/5c2920ec-1921-4c01-b072-770e4a29cd20/2044+Atwood+Ave_Rendering_Exterior.jpg Retail A street level rendering of the three story brick building and patio space located at 2044 Atwood Avenue, Madison, WI 53704. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1616363892458-SPWLCQ0Y0A7NSLHQR8LA/Tailor-Place_5630-Schroeder-Rd_Madison-WI.jpg Retail Corner view rendering of the Tailor Place four story mixed-use project located at 5630 Schroeder Road, Madison, WI 53711. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1633099122639-3EALPK7XHT6KZ52QTSCW/2606-2616-Monroe-St-Madison-WI.jpg Retail - Make it stand out The street view of the red brick building with turquoise and black awnings at 2606-2616 Monroe Street, Madison, WI 53711. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1592432851037-YX34KW9QRTU9OWAZAP1B/5533UniversityAve_Landing.jpg Retail Corner view rendering of the four story mixed-use development at 5533 University Avenue, Madison, WI 53705. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1616361377990-2IGN57IG7CO98XE4OZQJ/Madison-Marc_East-Wilson-Street_Madison_WI.jpg Retail A street view of the red and orange brick Madison Marc mixed use building at 225 King Street, Madison, WI 53703. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1632504114881-8F4A2MRW4W079YBETHBV/320-328-W-Gorham-St-Madison-WI_1.jpg Retail - Make it stand out A corner street view of the red brick building with blue awnings at 320-328 West Gorham Street, Madison, WI 53703. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1616359399604-RJHPTPG3B6E6A17DXKPN/NoVo_Pinchney-Street_Madison_WI-Rendering.jpg Retail A street view rendering of the Judge Doyle Square mixed-use redevelopment project at 210-216 Pinckney Street, Madison, WI 53703. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1592433709675-K7Q33WQD2VIO05NE3ATU/1050EWash_landing12x8.jpg Retail Corner view rendering of the elevan story mixed-use development at 1050 E Washington Avenue, Madison, WI 53703. https://principalmadison.com/novo daily 0.75 2022-01-24 https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1616361652446-B49GBLGHPQJ0T1S8O7ZH/NoVo_Pinchney-Street_Madison_WI-Rendering.jpg Novo A street view rendering of the Judge Doyle Square mixed-use redevelopment project at 210-216 Pinckney Street, Madison, WI 53703. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/07ed1f9d-8e92-48ad-bb99-4099e6f46578/Novo_210-S-Pinckney-St_Madison_WI_tower-2.jpg Novo - Make it stand out A street view photo of the Judge Doyle Square mixed-use redevelopment project at 210-216 Pinckney Street, Madison, WI 53703 showing the apartment windows and balconies about the retail space. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/8395758b-dbb5-4215-aa8f-d7760aaa6c75/Novo_210-S-Pinckney-St_Madison_WI_0654.jpg Novo - Make it stand out A view of the Judge Doyle Square mixed-use multilevel redevelopment project at 210-216 Pinckney Street, Madison, WI 53703. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/55d6cfac-27bf-4f03-8c1c-4eda08644862/Novo_210-S-Pinckney-St_Madison_WI_3043.jpg Novo - Make it stand out A golden hour photo of the Judge Doyle Square mixed-use redevelopment project at 210-216 Pinckney Street, Madison, WI 53703. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1616361837306-3Q8WT3901XT0T5X1505C/BrokerDisclosure2016.jpg Novo Broker Disclosure to Non-Residential Customers Form. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/36784a8d-cd23-4a1b-996c-e22e4837dbda/Novo_210-S-Pinckney-St_Madison_WI_dusk.jpg Novo - Make it stand out A sunset photo of the Judge Doyle Square mixed-use redevelopment project at 210-216 Pinckney Street, Madison, WI 53703. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1616361622747-NK4D0DOCBE94ZHLZUGH2/NoVo_FloorPlan.jpg Novo Image of the first floor building plan for the Judge Doyle Square mixed-use redevelopment project at 210-216 Pinckney Street, Madison, WI 53703. Plan includes space for retail, office, parking garage, and lobby area. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1616361679351-C5PNNOVB2BH95IQ4EATG/NoVo_Pinckney-Street_Madison_WI_Pre-tower.jpg Novo A street view of the Judge Doyle Square mixed-use redevelopment project at 210-216 Pinckney Street, Madison, WI 53703 pre-tower. https://principalmadison.com/madison-mark daily 0.75 2022-01-09 https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/0affb065-5395-44e2-a0ff-d0793f798988/Madison-Mark_221-King-Street_plans_121421.jpg MADISON MARK - Make it stand out The Madison Mark’s first floor building plans highlighting the 221 King Street, Madison, WI 53703 retail unit. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/7bf86638-d468-47fd-b45f-18c5fd9517a5/Madison-Mark_Main-Level_plans_121421.jpg MADISON MARK - Make it stand out The Madison Mark’s first floor building plans. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1620227245749-6O0IMYDXTH02GNERIRFB/BrokerDisclosure2016.jpg MADISON MARK The Wisconsin Realtors Association Disclosure to Non-Residential Customers. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/642d4cee-c1dc-43f4-a664-659b0295b88b/Madison-Mark_221-King-Street_1124.jpg MADISON MARK - Make it stand out A sunny street level view the east side of the Madison Mark building showing the 221 King Street, Madison, WI 53703 retail unit and the Mark’s King Street entrance. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/e56e2054-6a32-498a-8bd5-11bd3bcc005b/Madison-Mark_221-King-Street_1123.jpg MADISON MARK - Make it stand out A sunny street view the east side of the Madison Mark building showing the 221 King Street, Madison, WI 53703 retail unit. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1620668767236-AV7RSJ1D0HCSXC70F6S5/Madison-Marc_Club-House.jpg MADISON MARK The Madison Mark exercise room with two tvs, two treadmills, an elliptical machine, bike, and weight set. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1620668158223-R4589PEVY7H6WMPKZBBY/Madison-Marc_225-King-Street_Madison_WI.jpg MADISON MARK A sunny street view the southern side of the Madison Mark building at 132 East Wilson Street, Madison, WI 53703. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/c4a42e12-5340-4d8f-b977-b3dd717bb881/Madison-Mark_221-King-Street_1126.jpg MADISON MARK - Make it stand out A sunny view of King Street looking towards the capital from the sidewalk in front of the Mark’s 221 King Street, Madison, WI 53703 retail unit. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1616361377990-2IGN57IG7CO98XE4OZQJ/Madison-Marc_East-Wilson-Street_Madison_WI.jpg MADISON MARK A sunny street view from East Wilson of the Madison Mark at 132 East Wilson Street, Madison, WI 53703. https://principalmadison.com/tailor-place daily 0.75 2023-02-01 https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/a1e58cc6-a679-4d8f-8ca2-98176f3ad1b9/Tailor-Place-Aerial-2.jpg https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1620674703248-YHHZB1BG5U34D969257E/Tailor-Place_Floor-Plan.png https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/49403686-7ff7-434e-8347-8b9d85da83f0/Tailor-Place_Retail-Floor-Plan_121021.jpg https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1616363892458-SPWLCQ0Y0A7NSLHQR8LA/Tailor-Place_5630-Schroeder-Rd_Madison-WI.jpg https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/325ef945-778f-4b81-b642-a76c3b0da8ee/Tailor-Place-Aerial-1.jpg https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/fdd300f5-5840-472b-8181-a0cf08579778/Tailor-Place-Exterior-2.jpg https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/c24915cf-99c2-458c-9676-5b4b9d08335d/Tailor-Place-Exterior-1.jpg https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1620227245749-6O0IMYDXTH02GNERIRFB/BrokerDisclosure2016.jpg https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1620674243211-NWC3ECTHU0M7AC9CKSDN/Tailor-Place_RetailExterior_Madison-WI.jpg https://principalmadison.com/tenant daily 0.75 2021-11-10 https://principalmadison.com/office daily 0.75 2023-02-01 https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1616361377990-2IGN57IG7CO98XE4OZQJ/Madison-Marc_East-Wilson-Street_Madison_WI.jpg Office A street view of the red and orange brick Madison Marc mixed use building at 225 King Street, Madison, WI 53703. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1616363892458-SPWLCQ0Y0A7NSLHQR8LA/Tailor-Place_5630-Schroeder-Rd_Madison-WI.jpg Office - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1616359399604-RJHPTPG3B6E6A17DXKPN/NoVo_Pinchney-Street_Madison_WI-Rendering.jpg Office A street view rendering of the Judge Doyle Square mixed-use redevelopment project at 210-216 Pinckney Street, Madison, WI 53703. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1592433709675-K7Q33WQD2VIO05NE3ATU/1050EWash_landing12x8.jpg Office Corner view rendering of the elevan story mixed-use development at 1050 E Washington Avenue, Madison, WI 53703. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1632504062766-NV8O2LILBTKLN36C9SFO/320-328-W-Gorham-St-Madison-WI_1.jpg Office - Make it stand out A corner street view of the red brick building with blue awnings at 320-328 West Gorham Street, Madison, WI 53703. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/5c2920ec-1921-4c01-b072-770e4a29cd20/2044+Atwood+Ave_Rendering_Exterior.jpg Office A street level rendering of the three story brick building and patio space located at 2044 Atwood Avenue, Madison, WI 53704. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1592432851037-YX34KW9QRTU9OWAZAP1B/5533UniversityAve_Landing.jpg Office Corner view rendering of the four story mixed-use development at 5533 University Avenue, Madison, WI 53705. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1633099122639-3EALPK7XHT6KZ52QTSCW/2606-2616-Monroe-St-Madison-WI.jpg Office - Make it stand out The street view of the red brick building with turquoise and black awnings at 2606-2616 Monroe Street, Madison, WI 53711. https://principalmadison.com/sales-and-acquisitions daily 0.75 2021-12-23 https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1632243468546-BNJTAZXPV8PB8N5TLAX7/1010EWash_Lyric2017.jpg Sales & Acquisitions - Make it stand out A sunrise view of the Lyric mixed use building at 1010 East Washington Avenue, Madison, WI. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1632243489831-6EGN4HADGRU0Q2WX25S4/1010EWash_Arden.jpg Sales & Acquisitions - Make it stand out A street view of the Lyric’s twin mixed use building Arden, at 1050 East Washington Avenue, Madison, WI. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1632242670950-YVAMORJ6CKEUPSMD79P9/MixedUse.jpg Sales & Acquisitions - Acquisition: Mixed-Use Investment A marquis Madison building adjacent to the capitol square including a landmark Madison restaurant on the main floor, below grade retail, and 16 units of apartments on 2nd and 3rd floors. The deal required financing that incorporated a post-close remodel of the residential units, which the Investor/buyer promptly accomplished, ultimately exceeding expectations and ROI. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1632245934566-1IKJAMN9C6A0FPRK7BV5/Stateline+Distillery+Tasting+Room_Industrial+Design.jpg Sales & Acquisitions - Acquisition: Historic Adaptive Reuse An all-brick former nickel-plating factory turned warehouse, this project necessitated an in-depth market study prior to purchase in order to establish potential revenue. Based on my experience, I suggested a somewhat unconventional retail use, given its location off the beaten path, that ultimately doubled the value of the property after factoring for acquisition, improvement, and leasing expenses. Signing the distillery tenant (Stateline Distillery) was a long and fruitful engagement that brought both tremendous value to the owners of the building but also helped to inspire smaller co-tenants to sign. Added bonus is that the distiller is a phenomenal addition to the craft beverage scene in Madison and beyond. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1632257447179-PEHEGP53SV7MCI3BIEEC/Neighborhood_Stripmall.jpg Sales & Acquisitions - Acquisition: Neighborhood Mall Investment A partially leased 25,000SF retail strip mall near-west Madison. After completing the lease up of all empty spaces and renegotiating all of the existing leases, I also sold this same property for the investor, who reaped a one year seven-figure return. The center was subsequently purchased and redeveloped, to mixed-use residential, notably retaining nearly all of the commercial tenants I had signed or resigned in the prior ownership cycle. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1632259615974-1OIYXI85QQ5SNUJQZ769/Seven+Story+Apartment+building_Blue+siding+with+red+brick.jpg Sales & Acquisitions - Sale: 52-Unit Apartment Building, Milwaukee A 7-story residential project with a top-floor commercial office condo. Understanding the sunset and transition period of a LIHTC project exiting the affordability term and calculating a blended CAP rate between current tenancy with primarily affordable units to a full market-rate project post-transition was critical to establishing value and navigating due diligence. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1632260286426-GVZEKBC66HR9FFAK1DT5/292-AC+Suburamn+Subdivision+Legacy+Wildlife+Area.jpg Sales & Acquisitions - Sale: 292-ac Suburban Subdivision/Legacy Wildlife Area In 2003, I was engaged to list and sell a spectacular piece of land adjacent to the City of Middleton with potential for several hundred luxury home lots. Ultimately I worked with the Seller who decided to sell (at over 50% of the offered rate for development land) the entire property to a consortium of land preservation entities including the Town of MIddleton, Dane County, and the WI Department of Natural Resources. Today is a cherished wildlife preserve and one Dane County's largest natural areas open to the public. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1632260558627-K22UHV8FOQLYMGP98Z4K/Infill.jpg Sales & Acquisitions - Sale: Infill development site A compact infill lot with an older office building located in an historic district required detailed knowledge of the development process from infrastructure costs to zoning, planning, and development hurdles that would define the highest and best price based on maximum approvable density and construction costs. https://principalmadison.com/landlord daily 0.75 2021-11-10 https://principalmadison.com/320-328-w-gorham daily 0.75 2021-09-24 https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1632504114881-8F4A2MRW4W079YBETHBV/320-328-W-Gorham-St-Madison-WI_1.jpg 320-328 W Gorham A corner street view of the red brick building with blue awnings at 320-328 West Gorham Street, Madison, WI 53703. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1616361837306-3Q8WT3901XT0T5X1505C/BrokerDisclosure2016.jpg 320-328 W Gorham Broker Disclosure to Non-Residential Customers Form. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1632505330309-N5OBZ15OJGDTLED31OD7/320-328-W-Gorham-St-Madison-WI-Aerial_4.jpg 320-328 W Gorham - Make it stand out An aeriall view of the red brick building with blue awnings at 320-328 West Gorham Street, Madison, WI 53703. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1632505096543-VI2Y2DW9M7UQ95U9CV5K/320-328-W-Gorham-St-Madison-WI_3.jpg 320-328 W Gorham The storefront view of Danny’s Pub with street level windows and blue awnings at 322 West Gorham Street, Madison, WI 53703. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1632504311523-RUVG5UMT8PYYEA8UXWKP/320-328-W-Gorham-St-Madison-WI-Building-Photo-2.jpg 320-328 W Gorham The Broom Street view of the red brick building with blue awnings at 320-328 West Gorham Street, Madison, WI 53703. https://principalmadison.com/2606-2616-monroe-street daily 0.75 2022-01-09 https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/30042b9a-e4a4-4475-b758-2d227c595422/121521_2616-Monroe_Floor-Plan.png 2606-2616 Monroe Street - Make it stand out Floor plans for 2606 - 2616 Monroe Street, Madison WI — highlighting 2616 Monroe Street. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1633097448895-ZKZ96YGAK192ZL4589D3/2606-2616-Monroe-St-Madison-WI.jpg 2606-2616 Monroe Street The street view of the red brick building with turquoise and black awnings at 2606-2616 Monroe Street, Madison, WI 53711. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/c1339737-40cc-4f1b-bfe1-a3a53d306995/121521_2616-Monroe-St-Madison-WI_Interior3.jpg 2606-2616 Monroe Street - Make it stand out An interior view of the restaurant space at 2616 Monroe Street, Madison, WI 53711 showing the bar and side rooms with wood floors, wood bar, wood back bar, and tin ceiling. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/e934cace-cf31-471d-99b5-34b854087c2d/121521_2616-Monroe-St-Madison-WI_Interior1.jpg 2606-2616 Monroe Street - Make it stand out An interior view of the restaurant space at 2616 Monroe Street, Madison, WI 53711 showing the bar room with wood floors, wood bar, wood back bar, and tin ceiling. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/ede03253-f93f-4636-8ce3-6e2f6b0cf140/121521_2616-Monroe-St-Madison-WI_Interior2.jpg 2606-2616 Monroe Street - Make it stand out An interior view of the restaurant space at 2616 Monroe Street, Madison, WI 53711 showing front part of the bar and side rooms with beautiful woodwork and a tin ceiling. https://images.squarespace-cdn.com/content/v1/5edd9aba7536f464a017dc30/1616361837306-3Q8WT3901XT0T5X1505C/BrokerDisclosure2016.jpg 2606-2616 Monroe Street Broker Disclosure to Non-Residential Customers Form. https://principalmadison.com/site-map daily 0.75 2022-06-10 https://principalmadison.com/testimonial daily 0.75 2021-11-08 https://principalmadison.com/testimonial/john-biondi-the-cider-farm monthly 0.5 2021-11-08 https://principalmadison.com/testimonial/tj-semanchin-president-founder-wonderstate-coffee monthly 0.5 2021-11-08